Go Vegan: Chipotle Plant Based Options
There is no question that a plant based diet is beneficial to your health and the planet and it’s starting to become apparent to corporate America that making the switch can also benefit their bottom line.
U.S. fast food chains are adding vegan options to their menus at a record pace which means more choices when you need a quick meal.
Chipotle, the Mexican fast food chain started in 1993 opened the Malibu outpost in 2012 in the Malibu Country Mart.
In 2014, Chipotle was an early entrant into the plant-based conversation, introducing its delicious, vegan protein option, Sofritas®. Only a few years later, 7.5 million pounds of Sofritas were cooked up in 2018 alone. Made from certified organic soybeans grown domestically, the protein is then shredded and smothered in a blend of spices including poblano pepper, cumin and of course, chipotle chile, creating a delicious alternative to traditional meat without skimping on flavor.
Hodo Foods, Chipotle’s soybean supplier, is also committed to food with integrity as the company partners with farmers in the Midwestern U.S. to buy non-GMO, organic soybeans that results in the highest quality plant-protein. “Chipotle’s founder first tasted our organic product in a California farmers market and together we collaborated to perfect Chipotle’s beloved Sofritas recipe incorporating fresh, delicious ingredients,” said Minh Tsai, founder of Hodo Foods.
On March 4th, 2019, Chipotle announced its “Plant-Powered” Lifestyle Bowl options, which includes a new preconfigured organic plant-based protein “Vegan” bowl as well as a “Vegetarian” bowl that includes guacamole. Plant-Powered bowls are the first extensions in the brand’s Lifestyle Bowl offering.
Whether following a vegetarian, flexitarian, or vegan diet or just looking to make healthier choices, Chipotle’s customizable menu allows customers to select the items that best fit their needs.
Chipotle is cultivating a better world by serving responsibly sourced, classically-cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives.
Starting with a single outpost in Denver in 1993, Chipotle has grown to more than 2500 restaurants globally and is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices.
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