Juice Served Here Returns!

It’s no secret that everyone loves a comeback. Especially when it’s one of your own.

Malibu-based uber entrepeneur Greg Alterman in back in the wellness game with his Juice Served Here brand after taking a four-year hiatus.

In 2013, Alterman retired as CEO of his company Alternative Apparel (best known as the first eco-t shirt brand on the market) and transitioned his fashion-forward thinking into the cold-pressed juice industry.

Juice Served Here established itself a cult following rather quickly and with the demands of a flourishing business, which included 14 retail stores opened in two years and over 7000 retail locations, Alterman decided to re-consider the long-term growth of the brand. 

And we’re so glad he did.

See Also

Juice Served Here is poised to re-appear on a shelf near you in early 2022.

Follow the journey @juiceservedhere

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