It’s no secret that everyone loves a comeback. Especially when it’s one of your own.
Malibu-based uber entrepeneur Greg Alterman in back in the wellness game with his Juice Served Here brand after taking a four-year hiatus.
In 2013, Alterman retired as CEO of his company Alternative Apparel (best known as the first eco-t shirt brand on the market) and transitioned his fashion-forward thinking into the cold-pressed juice industry.
Juice Served Here established itself a cult following rather quickly and with the demands of a flourishing business, which included 14 retail stores opened in two years and over 7000 retail locations, Alterman decided to re-consider the long-term growth of the brand.
And we’re so glad he did.
Juice Served Here is poised to re-appear on a shelf near you in early 2022.
Follow the journey @juiceservedhere
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Editor in Chief Cece Woods considers herself the “accidental activist”. Having spent most her childhood on sands of Zuma Beach, Cece left Southern California in her early 20’s, but it was only a matter of time before she returned to the idyllic place that held so many wonderful memories from her youth. In 2006, she made the journey back to Malibu permanently, the passion to preserve it was ignited. In 2012, Cece became involved in local environmental and political activism at the urging of former husband Steve Woods, a resident for more than 4o years. Together, they were involved in many high-profile environmental battles including the Malibu Lagoon Restoration Project, Measure R, Measure W, and more. Cece founded influential print and online media publications, 90265 Magazine in 2013 highlighting the authentic Malibu lifestyle, and The Local Malibu, an online news media site with a strategic focus on environmental and political activism. In the summer of 2018, Cece broke multiple global stories including the law enforcement cover-up in the Malibu Creek State Park Shootings, and is considered by major news media as a trusted authority on Malibu.